Whiteboard animation is a video style that shows the viewer static images being drawn on the screen. Typically the illustrations are accompanied by a narration that walks the audience through the story that is being told within the drawing. These animations are simple, yet undoubtedly engaging.

An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. Some even use these videos to advertise for their product or service on Facebook or other social media websites.